The right way to bring up your child depends on the type of toys that you give them. Some parents would focus a lot in providing any toy as long as it catches the toddler’s eyes but embarking on an educational toy approach may be a better way to go about it.
Newboy has unveiled an aggressive campaign in providing babies the best educational toys and they even come in supportive DVD programs, molding a complete marketing strategy that covers all bases in child development and learning. Though this product line is still concentrated in most of India, it can be a global brand should Newboy choose to do so.
“We decided to launch Baby’s In2 Fun at The Mother Baby & Child Show due to the sheer volume of visitors it attracts. Last year the show recorded 25,000 visitors over three days. That gives us an ideal opportunity to gain valuable market reaction direct from the consumers.”
