Red Box Productions today announces that Baby Pack & Go is growing quickly to become one of the most popular applications in the Travel category of the US iTunes App Store since its launch on 25 June 2009. This customizable iPhone and iTouch application provides parents and caregivers a simple solution to make sure they pack and take with them everything their baby or toddler needs the next time they leave home so that they are always prepared and have peace of mind.

Baby Pack & Go helps parents and caregivers create custom checklists that are used to efficiently organize their children packing prior or during outings and trips. By using Baby Pack & Go parents will never again forget to pack a milk bottle, pacifier, or baby wipes into the diaper bag.

Baby Pack & Go is designed for ease of use so that parents and caregivers can quickly and easily use this tool when navigating their busy family lives. Parents can start managing trips instantly by using Baby Pack & Go ready-made packing lists, or can customize and personalize their own lists by adding photos, sounds or background colors. Parents will find an extensive catalog of baby and toddler related items to add to their lists. Additionally, if an item does not exist in the catalog, parents can customize the lists further by adding new item names. Baby Pack & Go helps parents manage all their baby travel needs.

Baby Pack & Go is priced at USD $1.99 and is available to download from any Apple iTunes Store worldwide.

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The Sony Reader

I hang with writers, editors, and even a few publishers, and I hear it over and over. The market for traditional books is dwindling, and the market for alternatively published books is growing.

For writers, this sometimes means seeking publishing sources like self-publishing, if they are dead set on holding that book in their hands.  And we readers don’t care that much who published a book or how, as long as we can curl up with it at the end of a long day or sneak in a few pages over our lunch break. 

Kids are no different from adults that way.  I know a lot of kids who like to read, boys and girls, and I think the flap about kids not reading is no more true now than it ever was–in all times and places, some people are readers and some aren’t.  The difference in kids now and kids in any other cultural era is that kids now are much more electronically savvy.  They do not require a CD in order to have music, and they might not require a book in order to have text. 

In addition, kids just have so many devices in their hands already.  If they already have a cell phone in which they can read a book, it’s not that big a leap to an iphone or even a Kindle.  There are dozens of ebook libraries out there for kids to borrow books from, and many places from which you can buy them, or even get them free. 

We’re only partically wired at my house, and we all love to hold a book in our hand.  But it was recently brought home to us that having a familiarity with ebooks might not be such a bad thing.  My daughter went on a week-long mission trip with a group of teens, and brought a bag stuffed with a dozen books she couldn’t bear to leave home.  She got through them all, too.  But how much easier would it have been in terms of space and the things she had to haul around if she’d just had a phone or a PS2 with her favorite books downloaded right in?  It certainly would have been one less heavy bag to carry!

I don’t think traditional books will ever go away, but I think that like with so many things, we have to keep our eyes and minds open to new things.  And as parents, we have a responsibility to do that, so that we still have some oversight over what goes into our kids’ minds.

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