Parents are disillusioned with electronic products that claim to benefit their baby’s development. Disney’s announcement last week offering refunds to all purchasers of Baby Einstein videos that falsely claimed to be educational highlights this frustration.

In their search for proven ways to help their babies build vocabulary and cognitive skills, parents have discovered Clark the Baby Shark, a series of reading toys built on dialogic reading systems recommended by early literacy experts.

The first production build of Clark Sets sold out within three weeks. Now that Clark is one year old, the company sees steady growth. The set of three reading toys is $29.95 and comes with The Parent’s Guide to Reading With Babies and Toddlers.

(Source) Press